Working from the starting point of ‘One Journey, Endless Destinations’ an online hub was created to deliver activities, games and surprise content over the course of 2014. The hub design adopted a long scrolling track with stations being used as points of contact to release content, games and activities.
Concept development
UX Design
UI Design
All stations began the year locked and were sequentially opened to build anticipation of future events and encourage a returning user base. To engage and direct the user base to the Facebook fan page, all online activities focused on the creation of UGC which could then be hosted and promoted on the page.
Over the year the online hub received over 161,000 page views and drove an additional 18,000 Facebook likes on the official Thomas Facebook fan page.
