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I’m Andy – a Product Design Lead who helps start ups
grow and scale ups launch.

With 15 years experience designing, delivering and scaling exceptional products and experiences for companies including TrueRights, MyTutor and EF Education First your next big idea is in safe hands.

Selected work

Selected reviews

Andy is a Swiss-knife-shaped designer. Ask him anything and he will sort it out, from new Webflow pages and a new CMS to be built working closely with Marketing, from font licences to Design System, from onboarding flows to learner and admin experiences. I knew I could always count on him. He is very sound in his reasoning and pulling together evidence to point to the best way forward.

Alessandra Canella
Head of Product Design, WellTech

Andy’s care for the customer is second to none. It shows in every decision he makes and every design he produces. He’s a true Figma wizard, and the engineers on my team regularly commented on how much they enjoyed working with his designs—not just because they looked great, but because they were clear, thoughtful, and built with the real user in mind.

Oriane Rodriguez
Engineering manager, Blink

It was an absolute pleasure working with Andy. A consummate professional who demonstrates creativity with reasoning in all aspects of his work.

James Bowden
Kingdom X, Founder

I had the absolute pleasure of being managed by Andy for several years at MyTutor and learned so much along the way. He taught me the importance of detail and nuance, with every edge case considered and designed for. This attention to detail extended beyond his users and was present in every interaction, workshop or 1-1.

Anna Collini
Senior product designer, arbour

About me

A Product Design Lead with 15+ years experience launching and delivering exceptional products and experiences for growing startups and scales-ups, predominantly in the EdTech, Health and Tech for Good.

Approach

As a founding and scale-up designer, I specialise in bringing clarity to ambiguity and building strong design foundations from the ground up. I partner closely with product, engineering and business leadership to define solutions and strategies that balance customer needs with business goals, while proactively improving operational efficiency and raising the bar for delivery quality.

Beyond shipping impactful work, I invest deeply in people — coaching designers, establishing design principles and systems, and building collaborative, high-performing teams that scale with the organisation.

Pragmatic, adaptable and outcome-focused, I design not just products but the conditions for great design to thrive.

Recent experience

TrueRights
Aug 2025 - Present
MyTutor
Jul 2022 - Jul 2025
EF Education First
Mar 2021 - Jul 2022
HOLD
Nov 2018 - Mar 2021
Lantum
Apr 2017 - Nov 2018
Product Strategy
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User Research
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UX/UI
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Interaction
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Design Ops
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Coaching
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Product Strategy
/
User Research
/
UX/UI
/
Interaction
/
Design Ops
/
Coaching
/

Design Values

Work hard and be nice to people.

Overheard as the “secret to a happy life”, Anthony Burrill's found quote still resonates more than 20 years after it's first print. Strip away the vision statements, the company values and behaviours — if this remains at the core of who you are and how you work, you make great things.

Fewer things. Greater impact.

It’s 10x harder to remove a product feature than introduce a new one. As products scale, their complexity increases, and experiences can quickly become cluttered and unfocused. By maintaining a constant focus on simplicity and clarity, we can create experiences that are more targeted, usable, and impactful.

Tools change, creativity is constant.

While AI is essential for boosting our productivity and efficiency, we must use our skills and experience to differentiate, evelate and revolutionise the products and servies we create. We have to be prepared to take risks and recognise when it’s time to break from established patterns and forge new paths.

You've made it this far, so let's talk