With 15 years experience designing, delivering and scaling exceptional products and experiences for companies including TrueRights, MyTutor and EF Education First your next big idea is in safe hands.

Designing a revolutionary new platform helping talent and creators protect, license and monetise their AI rights.

Re-envisioning MyTutor's end-to-end acquisition and conversion journey, from PPC campaigns through to purchase.

Leading the design of a new tutoring service for UK primary education, tackling new curriculum and training challenges.

Transforming a professional learning experience with low engagement into a high-performing self-study platform.

Finding a new way to increase organic growth through a shared focus experience.

A mobile game to help schools and families uncover the hidden characters and stories in the UK's most iconic palaces.

A digital toy that lets children experience the joy of bath-time anywhere, while learning basic physics principles through play.

An online hub was created to deliver activities, games and surprise content to celebrate the release of Thomas' latest adventure.
A Product Design Lead with 15+ years experience launching and delivering exceptional products and experiences for growing startups and scales-ups, predominantly in the EdTech, Health and Tech for Good.

As a founding and scale-up designer, I specialise in bringing clarity to ambiguity and building strong design foundations from the ground up. I partner closely with product, engineering and business leadership to define solutions and strategies that balance customer needs with business goals, while proactively improving operational efficiency and raising the bar for delivery quality.
Beyond shipping impactful work, I invest deeply in people — coaching designers, establishing design principles and systems, and building collaborative, high-performing teams that scale with the organisation.
Pragmatic, adaptable and outcome-focused, I design not just products but the conditions for great design to thrive.
Overheard as the “secret to a happy life”, Anthony Burrill's found quote still resonates more than 20 years after it's first print. Strip away the vision statements, the company values and behaviours — if this remains at the core of who you are and how you work, you make great things.
It’s 10x harder to remove a product feature than introduce a new one. As products scale, their complexity increases, and experiences can quickly become cluttered and unfocused. By maintaining a constant focus on simplicity and clarity, we can create experiences that are more targeted, usable, and impactful.
While AI is essential for boosting our productivity and efficiency, we must use our skills and experience to differentiate, evelate and revolutionise the products and servies we create. We have to be prepared to take risks and recognise when it’s time to break from established patterns and forge new paths.